Our roundtable discussions always lead to something interesting that we can apply to our own businesses. Here's a recap of the meetings from the week of 2/16/09.
The questions was asked, "How do we get people (prospects/customers) to make a committment in this economy?" We talked about the need to stick to basic selling principles and to not be tempted to make deals that are/appear to be desparate. We all need to add value and keep moving others toward a "yes". We talked about making sure we used the If/Then statement in marketing and advertising. And one of our members became the teacher when he explained the NEADS approach to selling.
We also talked about cultivating organic leads via the Internet. We really didn't have an SEO expert, but there were several experiences, tips and tricks that members shared with others. We made the commitment to learn more about this in an upcoming BRN meeting.
Finally, we talked about how we can take this great secret called BRN and grow it. Quite frankly, every single business owner and professional could benefit from what we have to offer and we would all value from their participation and input. The commitment was made to invite and bring a guest to next week's meeting. We currently have a 30-day guest membership. We just need to work harder to invite and attract people who are serious about building long term, strategic relationships.
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This is a unique group. It is so much more than a business card swap meet. I leave each week feeling energized. I look forward to the topics we discuss and how I will apply them in my daily business activities. It’s all about accountability and ideas. It’s worth the time investment.
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